private-startup · consumer-wellness · consumer-focus
Mendi
Train your brain like you train your body.
Stockholm consumer-neurotech company that ships a $299 fNIRS headband and gamified training app for prefrontal-cortex neurofeedback. First mass-market consumer fNIRS device — a category previously gated behind $20k+ research instruments.
At a glance
- Legal name
- Mendi.io AB
- Aliases
- —
- Type
- private-startup
- Focus areas
- consumer-wellness, consumer-focus, therapeutic
- Founded
- Defunct
- —
- Spinout of
- —
- HQ city
- Stockholm
- HQ country
- SE
- Employees
- 11-50
- Flagship device
- mendi-headband
- Product lines
- 1
- In-house manufacturing
- No
- Open source
- No
- GitHub org
- —
- Website
- mendi.io
- Blog
- mendi.io
- Support
- help.mendi.io
Devices
People
Founders
Rickard Eklöf
Co-Founder, CEO
Moaaz Sidat
Co-Founder, COO
Current leadership
Rickard Eklöf
CEO
Funding
- Stage
- seed
- Total raised
- —
| Stage | Date | Amount | Lead investors |
|---|---|---|---|
| crowdfunded | $1,300,000 | Indiegogo backers | |
| seed | — | — |
Milestones
Mendi founded in Stockholm
Indiegogo campaign raises $1.3M
Backed by ~5,000 customers; one of the largest crowdfunded neurotech campaigns to that date.
Mendi headband begins shipping to customers
Mendi v2 hardware refresh and updated training app released
Reputation
Generally well-received for radically lowering the price of consumer fNIRS, though academic reviewers note the single-region prefrontal coverage and limited raw-signal access compared to research instruments.